For this project, I decided to create an ESPN SportsCenter commercial because sports have always been something I connect with, and I wanted my spot to show the emotion and energy that makes people tune in. The topic felt natural for me because highlights are a huge part of why fans love ESPN, and I wanted to recreate that same excitement through my own editing. My commercial works as a call to action without using any dialogue—everything is communicated through the visuals. By showing different sports moments, from game-winners to sideline reactions, the clips basically tell the viewer, “If you love moments like this, then SportsCenter is where you need to be.” The music helps push that message too. Instead of using random audio, I used the actual SportsCenter intro theme, which instantly signals to the audience what they’re watching. The familiar sound builds anticipation and makes the highlights feel even more dramatic, creating that classic ESPN vibe.
This project also meets all the assignment requirements. I start with a clear setup that explains my topic and why I chose it. The call to action is shown visually instead of spoken, which makes the spot feel more cinematic. The SportsCenter intro music plays throughout the commercial, just like we were required to include some form of music. In my blog post, I also added two links—one to ESPN’s official site and one to an article about how highlight-driven sports media keeps fans engaged. I made sure to include label words so everything stays organized and easy to follow. Overall, what I learned from this project is how powerful visuals and sound can be when you’re trying to communicate a message. You don’t always need narration—sometimes the right footage mixed with the right audio can say everything on its own.















